Furia Rubel recently celebrated the 15th anniversary of its founding with an exciting rebranding and the launch of a new website. We took this chance to sit down with Philadelphia-area journalists to talk about how the marketing and public relations industry has evolved over the years and what’s new at Furia Rubel.
- Philadelphia Business Journal’s Kenneth Hilario interviewed agency founder and CEO Gina Rubel about the company’s growth over 15 years. In the article, Rubel explains that the agency’s revenue has grown from about $50,000 to more than $1.23 million in 2016. Rubel explained the reasoning behind rebranding as an effort to communicate value to clients: “To compete in an increasingly crowded market, we knew that we had to differentiate ourselves and develop a more representative brand to demonstrate our value to current and prospective clients.”
- David Campbell from the Bucks County Herald spoke with Rubel about her personal journey with her “business baby” and how the team at Furia Rubel works best with its clients. Rubel said “We’re here to help drive their success. Our whole focus is about looking at the business objectives and putting together strategies that will meet those objectives.”
- The Langhorne Times’ editor Samantha Bambino talked to Rubel about the evolution of the agency’s new brand. Rubel explained that the brand started as “kitschy and fun” to match the laid-back, comfortable feel she wished to portray. As the agency evolved, Rubel realized in that it was time to listen to her audience—the agency’s clients, who were saying that the old brand did not reflect the sophistication of Furia Rubel’s work. “It’s an entire brand born out of what clients have to say,” Rubel told Bambino. The agency’s brand now reflects the dynamic and engaging communications agency whose work helps to drive its clients’ business success.
Thank you to the journalists and publications for helping to tell Furia Rubel’s story.
