Gina Rubel Discusses Executive Leadership Visibility in the Era of AI Summarization
Date: October 14-16, 2026
Location: Legal Marketing Association Tech West by Southwest Regional Conference, Sheraton Phoenix Downtown, Phoenix, AZ
Register: https://www.legalmarketing.org/Event-Details/2026-lma-tech-west-by-southwest-regional-conference
Topic: AI-Era Executive Visibility: From Media Training to Risk-Ready Leadership
Speakers:
Gina Rubel, CEO & General Counsel of Furia Rubel Communications
Jasmine Trillos-Decarie, Chief Client Officer of Lathrop GPM
Description: In an AI-amplified media environment, executive visibility is a matter of law firm governance.
Artificial intelligence has fundamentally changed how commentary is created, distributed, and consumed. Today, every quote, image, or interview is instantly searchable, rapidly summarized, and easily repurposed, often without context. A 30-second clip can become a 10-second headline. A single statement can be indexed, amplified, and resurfaced months later in entirely different contexts.
For law firm leaders and spokespersons, this shift introduces a new level of exposure. Public commentary intersects directly with client sensitivities, litigation strategy, regulatory scrutiny, and reputational risk. As a result, traditional media training, focused only on delivery and messaging techniques, is no longer sufficient.
This interactive workshop reframes executive visibility as a strategic governance function, equipping marketing, communications, and business development leaders with the tools to prepare attorneys for high-stakes, high-visibility environments.
Participants will explore how AI-driven summarization rewards clarity, why digital permanence changes the risk calculus of every interview, and how firms must shift from reactive messaging to disciplined narrative architecture and oversight.
Through a hands-on scenario lab, attendees will:
- Stress test real-world quotes against AI summarization and amplification risks
- Build a practical “visibility governance map” aligned with firm leadership, risk, and client considerations
- Learn how to structure message pillars that hold up under pressure, scrutiny, and reinterpretation
Attendees will leave with a Visibility Governance Checklist, a leader-ready messaging framework, and a clear understanding of how to integrate executive visibility into broader risk management and firm strategy.