Differentiate Your Law Firm… Even if You Already Think You Do

Differentiate Your Law Firm… Even if You Already Think You Do

Law firms have debated the question of how to differentiate for decades. They invest in branding, website redesigns, and innovative thinking to show they differ from their competition. But, at the end of the day, are they still making the same differentiation mistakes?

March 2019

8 Leadership Tips to Help You ‘Manage Up’

8 Leadership Tips to Help You ‘Manage Up’

In the age of work and message overload, executives and leaders can find themselves overextended and over-scheduled, drowning in a sea of meetings, emails, social media messages, texts, voicemails and snail mail, all which require attention.

February 2019

Law Firm Holiday Cards: What’s the Point?

Law Firm Holiday Cards: What’s the Point?

Getting a head start on the holiday card season and making a few decisions now can save a lot of stress for your law firm as the holidays approach and the stress levels increase.

July 2018

Advice for Entrepreneurs, Attorneys Going Solo & Business Start-ups

Advice for Entrepreneurs, Attorneys Going Solo & Business Start-ups

I was recently asked to give advice to early-stage entrepreneurs regarding the most critical elements of starting a business. While there are many helpful step-by-step guides for how to start your small business, there are other things you need to think about as you follow your passion.

January 2018

Shifts in the Legal Marketing Landscape

Shifts in the Legal Marketing Landscape

Since legal marketers embrace new technologies and solutions enthusiastically, here are a few excellent articles and presentations worth digesting if you are looking to grow your law firm or your personal book of business.

October 2017

Transform Contentment and Attrition in Business

Transform Contentment and Attrition in Business

In a recent letter to his staff, Amazon CEO Jeff Bezos outlines the proverbial “Day 1” landscape, while warning against the complacence of “Day 2.” In Bezos’ view, a company never can stop being a start-up. He believes that company leaders always need to think as they did on the first day of their business.

August 2017

2017 Webby Awards: Best of the Internet

2017 Webby Awards: Best of the Internet

The Webby Awards estimates that there are now more than one billion websites. They awarded 407 Webbys in 2017 to honor the best the internet has to offer. Here are our favorites.

May 2017

Key Lessons: State of the Media Report

Key Lessons: State of the Media Report

Each year Cision surveys more than 1,500 journalists and influencers to gauge what is important to them and how they interact with public relations professionals and marketers. Their State of the Media Report provides insights for how PR pros and marketers, like us, can do a better job interacting with them.

May 2017