Biz Dev Consultant Deborah Ruffins Joins Furia Rubel’s International Faculty
PERKASIE, Pa. (June 2025) – Furia Rubel Communications, Inc., an award-winning integrated marketing and public relations agency, is pleased to announce the addition of Deborah Ruffins to its International Faculty. Ruffins turns lawyers into rainmakers, harnessing 35 years of experience helping global law firms and professional services organizations accelerate revenue growth.
“Deb knows what it takes to compete and win in an ever-changing industry, and we are proud to have her on our International Faculty,” said Gina Rubel, CEO and General Counsel of Furia Rubel. “As a coach with expertise in client listening, she and our team will work together to develop targeted, actionable strategies for our clients.”
Ruffins spearheaded firmwide marketing and business development strategies that fueled growth, enhanced the client experience, and positioned firms competitively across key sectors. Under her leadership, client listening became a foundational business discipline, empowering lawyers and firm leaders to drive business development, improve cross-selling, and strengthen loyalty. She also led the implementation of targeted go-to-market programs across industry sectors, aligning marketing and business development teams with the client lifecycle from first interaction through ongoing relationship expansion.
“I look forward to adding my expertise to Furia Rubel’s International Faculty and guiding the agency’s clients to their next level of development,” said Ruffins. “Building strong client relationships is such an integral part of business growth, and I am excited to work with law firms to discover the most effective ways to deliver excellent service.”
Ruffins’ professional background includes senior roles at Perkins Coie, Hogan Lovells, Bingham McCutchen, PwC, Accenture, and Deloitte, where she built client development programs rooted in data, relationship intelligence, and collaborative planning. She has a gift for coaching lawyers and professionals to engage in high-impact conversations, uncover client needs, and build lasting trust.
Ruffins’ approach to business development ensures that every touchpoint delivers value and advances the client journey. She is a passionate advocate for building client-focused cultures and equipping professionals with the tools and confidence they need to succeed.