Litigation Communications Strategies for High-Stakes Cases

A high-profile litigation isn’t just a legal challenge; it’s also a chance for law firms to demonstrate leadership, integrity, and strategic clarity under pressure. Whether navigating a class action, regulatory investigation, or precedent-setting case, firms that approach communications thoughtfully can strengthen both their legal position and public reputation.

In this episode, Gina Rubel and Jennifer Simpson Carr discuss how to proactively manage litigation communications when the spotlight is on. From early engagement and message development to media readiness and social media strategy, they share proven approaches that help law firms show up prepared, aligned, and confident.

Episode Highlights:

• Engage Early, Not Late: Why waiting until all the facts are in is one of the most significant litigation public relations mistakes, and how early planning is key.
• Clarity Beats Jargon: How to strike the right balance between legal precision and public understanding.
• The Right Voice Matters: How to identify the best spokesperson for each situation.
• Real-Time Readiness: The essential elements of a litigation communications plan, from media response protocols to monitoring tools that track public sentiment as it unfolds.
• Social Media: Risk and Opportunity: How law firms can use digital platforms to correct false narratives, monitor threats, and engage ethically during litigation.

Whether you’re advising clients on high-stakes matters or preparing your firm to lead with clarity during future litigation, this episode offers actionable insights to help legal leaders strengthen the firm’s reputation, build trust with stakeholders, and communicate with confidence when it matters most.

Resources:

• Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience by Terry Szuplat: https://globalvoicescommunications.com/say-it-well/
• The Power of a Compelling Narrative in Litigation with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon: https://www.furiarubel.com/podcasts/the-power-of-a-compelling-narrative-in-litigation-with-phil-goldberg-office-managing-partner-at-shook-hardy-bacon/
• How Best to Work with Legal Media with Gina Passarella, Editor-in-Chief at ALM Media: https://www.furiarubel.com/podcasts/episode-1-how-best-to-work-with-legal-media-with-gina-passarella-editor-in-chief-at-alm-media/
• The Impact of Media and Technology on the Litigation Landscape with Sabrina Mizrachi, Vice President and Deputy General Counsel of Litigation and Global Product Regulatory at Estée Lauder: https://www.furiarubel.com/podcasts/the-impact-of-media-and-technology-on-the-litigation-landscape-with-sabrina-mizrachi-deputy-general-counsel-at-estee-lauder/