Legal Marketing & PR

Leslie Richards and Isabelle Horan break down AI agents—what they are, how they differ from other popular AI tools, and why they’re set to transform workflows across industries, including law. They also share practical ways professionals can prepare now to remain relevant and valuable in a rapidly changing landscape.

August 2025

Building on last week’s DigiMarCon 2025 recap, Leslie Richards and Isabelle Horan unpack the evolution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and what that means for law firms today.

August 2025

Leslie Richards and Isabelle Horan share key takeaways from the 2025 DigiMarCon Conference, including how law firms can move beyond basic content generation and instead use generative AI tools for advanced strategic applications.

July 2025

In this replay, Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, joins Gina Rubel to discuss the importance of messaging and narrative in litigation. They explore how public relations, litigation funding, and interdisciplinary collaboration shape outcomes both inside and outside the courtroom.

July 2025

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional click-throughs by becoming trusted sources for AI results in tools like Google and ChatGPT.

July 2025

Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases, they discuss why early engagement with communications professionals is essential, how to strike the right balance between legal accuracy and public clarity, and why “no comment” is never the right response.

May 2025

Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing Association’s International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new business.

April 2025

As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.

April 2025

In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls.

November 2024

In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation.

October 2024