Isabelle Horan brings a dynamic blend of creativity, technical expertise, and strategic thinking to her role at Furia Rubel Communications. With a background in forensic psychology, anthropology, and legal marketing, Isabelle is uniquely skilled at understanding both people and systems, an asset that informs her multifaceted approach to communications.
At the agency, Isabelle manages digital operations for both Furia Rubel and its clients, overseeing website management, SEO implementation, content strategy, social media, and complex site migrations. She produces and executes high-impact social media campaigns and reports on analytics to inform data-driven engagement strategies.
Isabelle works directly with clients to seamlessly support the execution of their goals, offering hands-on guidance across HubSpot, WordPress, and a wide range of digital tools. Whether refining CRM data, producing podcasts, monitoring media coverage, or managing fast-moving content rollouts, she is known for her adaptability, responsiveness, and ability to bring structure to digital complexity.
She plays a key role in CRM and data management, ensuring clean, efficient workflows and marketing automation. Isabelle also tracks and interprets website and social media analytics, SEO performance, and earned media results to help clients stay informed, competitive, and connected to their audiences.
Isabelle holds a B.A. in Forensic Science and Psychology with a minor in Anthropology from Syracuse University. Her academic research focused on artificial intelligence, machine learning, and the intersection of big data and law enforcement, as well as OSAC standards in forensic investigation. This background gives her a strong foundation in systems thinking, data integrity, and ethical technology use—skills that inform her day-to-day work in marketing strategy and digital operations.
Her studies in anthropology and psychology also sharpened her understanding of human behavior, communication, and culture, giving her a unique lens when building digital communities, crafting content, or analyzing audience engagement. Prior to joining Furia Rubel full time, Isabelle gained experience in the fashion, nonprofit, and higher education sectors, where she focused on social media, copywriting, eCommerce, and supporting mission-driven communications.
A former intern at Furia Rubel herself, Isabelle now mentors interns and collaborates across departments to deliver thoughtful, results-driven marketing. Her work sits at the intersection of strategy, storytelling, and technology, making her an invaluable resource to both the agency and its clients.
