Media Relations

Director of Media Relations Becky Bergman joins Jennifer Simpson Carr to discuss how PR and media strategy are evolving in the era of AI. From newsroom changes to AI-driven research, they explore what law firms must do to strengthen visibility, credibility, and discoverability. Becky shares actionable steps firms can take this week to future-proof their media strategy.

November 2025

From AVEs to attribution dashboards, law firms often struggle to prove the ROI of public and media relations. Jennifer Simpson Carr and Sarah Larson discuss why the most meaningful outcomes—trust, reputation, and credibility—can’t always be measured in clicks. They share strategies for reframing PR success, identifying alternative metrics, and helping law firm leaders recognize the long-term business value of communications.

September 2025

Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases, they discuss why early engagement with communications professionals is essential, how to strike the right balance between legal accuracy and public clarity, and why “no comment” is never the right response.

May 2025

In this episode of On Record PR, Gina Rubel goes on record with Sabrina Mizrachi, Deputy General Counsel at Estée Lauder, to discuss how litigation has evolved with new technology and increased media attention.

March 2024

In this episode of On Record PR, Gina Rubel goes on record with Zack Needles, Editor-in-Chief of Law.com, to discuss how legal journalism can prepare law firms for emerging trends that could have a major impact on the industry.

February 2024

In this episode of On Record PR, Gina Rubel goes on record with Susan Bocamazo, Managing Director of BridgeTower Media, to discuss how lawyers can raise their profiles through mutually beneficial partnerships with media professionals.

September 2023

In this episode of On Record PR, Gina Rubel goes on record with Matthew Krayton, the founder of Publitics, to discuss how to craft effective political messaging in a polarized environment.

July 2023

In this episode of On Record PR, we flip the script and go on record with host Gina Rubel to discuss how to prepare for a media interview.

May 2022

In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business development, and talent acquisition and retention.

January 2022

In this episode of On Record PR, Gina Rubel goes on record with David Burgess, Publishing Director at The Legal 500 to discuss Law Firm Marketing, Industry trend and law firm differentiation.

August 2021