Under Bill Harvey, Klehr Harrison had established itself as a powerhouse real estate law firm with multiple offices in Philadelphia and a reputation for strategic growth. However, they were faced for the second time in the firm’s history with a leadership transition as a founding partner turned over the reins – this time to a second-generation of leaders – a three-person executive committee to share management tasks.
Recognizing the need to share their message without speculation and rumor that can surround law firm leadership transitions, they reached out to Furia Rubel.
Potential reach of online media
Advertising value equivalency
Furia Rubel helped the team at Klehr Harrison map out a public relations strategy and process. Our team worked proactively with firm leaders to ensure their announcement was part of the law firm’s overall brand narrative. The agency crafted talking points and press materials as part of the communications plan, with timely and accurate information for internal and external audiences.
Furia Rubel identified key media outlets to target. Results included coverage of the law firm’s leadership transition announcement, placement of feature stories, introductions to media and new referral sources. Feature stories appeared in the print and online versions of The Legal Intelligencer, Philadelphia Business Journal, The Inquirer, Jewish Exponent, and Philadelphia Patch (online only).
Furia Rubel’s strategic guidance helped Klehr Harrison to announce their leadership transition and increase their name recognition and brand visibility throughout the region.
According to Holly Lentz Kleeman, the firm’s chief business development officer at the time, “I sought out Furia Rubel when our firm needed to announce a leadership transition. From the moment I reached out, I knew I was in good hands. Together we mapped out a public relations strategy and process that resulted in a fantastic result. Because of Furia Rubel, our law firm’s PR exposure exceeded our expectations and positioned Klehr Harrison in exactly the light we intended.”