Deb Ruffins is a seasoned executive with over 35 years of experience helping global law firms and professional services organizations deepen client relationships and accelerate revenue growth. As a leader, Deb spearheaded firmwide marketing and business development strategies that fueled growth, enhanced the client experience, and positioned firms competitively across key sectors.
Deb is known for turning insight into action. Under her leadership, client listening became a foundational business discipline, empowering firm leaders and lawyers with the voice of the client to drive business development, improve cross-selling, and strengthen loyalty. She also led the implementation of targeted go-to-market programs across industry sectors, aligning marketing and business development teams with the client lifecycle from first interaction through ongoing relationship expansion.
Her professional background includes senior roles at Perkins Coie, Hogan Lovells, Bingham McCutchen, PwC, Accenture, and Deloitte, where she built client development programs rooted in data, relationship intelligence, and collaborative planning. She has a gift for coaching lawyers and professionals to engage in high-impact conversations, uncover client needs, and build landing trust.
Deb’s approach to business development ensures that every touchpoint delivers value and advances the client journey. She is a passionate advocate for building client-focused cultures and equipping professionals with the tools and confidence they need to succeed.
Deb has championed a simple but powerful truth in every role: When firms listen with intention and follow through with purpose, clients take notice and business grows.
