The Challenge

Ongoing Support


Lathrop GPM engaged Furia Rubel to capitalize on the firm’s commitment to client service, innovation, growth and professional development with its innovative appointment of a business professional to head the firm’s IP practice group.

Furia Rubel focused on the new role corresponding with 10th Anniversary of the Boston office and the firm’s post-merger success. The story appeared in: The American Lawyer, Law360, Massachusetts Lawyer Weekly, Kansas City Business Journal, among other publications.

PARTNER RETREAT: Branding and Design

Furia Rubel serves as an agency of record for Lathrop GPM, an AM Law 200 firm formed in 2020 by the combination of Lathrop Gage and Gray Plant Mooty with nearly 400 attorneys practicing in 14 offices nationwide.

This case study highlights a branding and design campaign for the firm’s 2022 partner retreat, themed “Better Together,” including signage, presentation templates, internal email communication, and activity sheets.

This wasn’t my first time working with Furia Rubel on public relations strategy and implementation and it certainly won’t be the last. I reached out when we had a time-sensitive business of law story that required attention to detail, a quick turnaround, and a stellar understanding of how to get the story approved by management and told by the media. Furia Rubel did just that and more.

120 Million +

Media impressions


Print and online media placements


Return on investment

$1.11 Million+

Advertising value equivalency

Our Deliverables

Law Firm Marketing Deliverables