THE CHALLENGE – ACCOUNTING FIRM PUBLIC RELATIONS AND MARKETING
Citrin Cooperman provides dynamic business advisory and accounting services to business owners and entrepreneurs. Headquartered in New York City, the full-service accounting firm also has offices Pennsylvania, Connecticut, New Jersey, Massachusetts, Rhode Island, Maryland and D.C.. The firm opened its Philadelphia office in 2007 at which time it hired Furia Rubel to handle its accounting firm public relations and marketing. The initial media relations goals for the accounting firm were to build relationships with local media outlets and substantially raise awareness about the firm’s Philadelphia area professionals among their target audiences.
OUR DELIVERABLES – ACCOUNTING FIRM PUBLIC RELATIONS AND MARKETING
Furia Rubel developed and executed an accounting firm public relations plan to capitalize on existing opportunities on Citrin Cooperman’s behalf. Our Philadelphia public relations agency identified new media outlets to target and develop relationships among the stakeholders. Results included multiple non-sponsored speaking engagements, coverage of firm news, placement of feature stories, quarterly articles in The Legal Intelligencer, monthly articles in Philadelphia SmartCEO magazine, interviews and blog posts in leading industry and targeted trade media, and introductions to new referral sources.
Specific media placements included Philadelphia Business Journal, The Inquirer, Philadelphia Daily News, The Times Herald, Main Line Times, Accounting Today, WebCPA, The Philadelphia Inquirer, Philadelphia Daily News, Region’s Business, Huffington Post, USA Today, Real Estate Finance Journal, Risk Management Essentials, Auto Dealer Monthly, GuideStar.org, and numerous others.
The accounting firm’s many publication placements included news and feature articles, blog entries, Op-Eds, interviews and several monthly columns, all designed to enhance the thought leadership positioning of the firm and its principal professionals.
Citrin Cooperman’s return on investment with Furia Rubel consistently hit more than 400 percent. In fact, the Association for Accounting Marketing (AAM) honored Citrin Cooperman with three of its Marketing Achievement Awards, one of which was in the media relations category, for its nontechnical published and feature articles.