Brenda works with value-aligned organizations to raise the bar on strategy design and brand differentiation, leading to improved market positioning, while concurrently constructing a roadmap for future sustainable growth and expansion. Ability to influence at the most senior levels of an organization. Build credibility and trust with diverse stakeholders, effectively collaborating across audiences, breaking down silos and navigating transformational change.

She is concurrently committed to community service. Experienced in Board leadership, recently serving multiple years on the International Legal Marketing Association Board, culminating as President. Experienced at the local, provincial, and national levels of the Chambers of Commerce at all levels.

She has a strong belief in a purpose-driven organizational culture. Cultivate an inclusive environment for teams – encouraging ownership and input – resulting in a culture of learning, opportunity, visibility and growth. Committed to breaking down silos ensuring teams can perform at their highest level through coaching and mentoring, building a strong sense of loyalty.