For more than 20 years, Rick has supported the strategic growth of companies in the financial services, legal, insurance, government, pharmaceutical/biotech, tech and nonprofit sectors. He advises C-suite executives and corporate leaders on corporate communications from public relations and digital marketing to crisis communications and media management. The results of Rick’s efforts have increased client brand recognition, employee engagement, customer engagement and media coverage.
Rick operated Tara Communications, a public relations, social media and marketing firm, for more than a decade. He advised business and government leaders on ways to attract, engage and educate their audiences. Throughout his career, Rick has planned and implemented internal and external communications and corporate social responsibility initiatives for the Federal Reserve Bank, Lincoln Financial, Radian, Washington Mutual and SAP.
Complementing Rick’s PR prowess is his knowledge of cybersecurity issues and how to help clients plan for a cyber incident. He has penned communications around cybersecurity, professional liability, risk management and emerging technology for members of the New Jersey State Bar, Pennsylvania Bar Association, District of Columbia Bar Association, Philadelphia Bar Association and New York State Bar Association.
Rick spent two years in-house with USI Affinity, the fourth largest independent insurance brokerage in the United States, serving 20 million members. He directed digital communications and social media designed to educate customers and promote affiliate partnerships with key clients such as the Philadelphia Bar Association. In addition to social media and content management, Rick led corporate social responsibility initiatives.
An educator and leader at heart, Rick was an adjunct professor of public relations at Rowan University for seven years. Since then, he has helped hundreds of public relations students at nine Philadelphia regional universities obtain mentors, internships, and leadership opportunities. Rick also has served as president of the Philadelphia Chapter of the Public Relations Society of America and National Committee Co-Chair of the PRSA Counselor’s Academy.
Rick received a B.A. in communications from Susquehanna University and earned his master’s degree in public relations from Rowan University.
Outside of work, Rick coached youth soccer for 24 years, amassing more than 200 victories. He’s a family man, music and movie buff having had an early career as a radio D.J. Be sure to ask him random facts about films that have won an Oscar for Best Picture or that are listed in the American Film Institute’s 100 greatest American movies. We bet he’ll have the answer.
- PRSA Philadelphia 1999 Anthony J. Fulginiti Award for contributions to public relations education
- PRSA Philadelphia 1997 Maxine Elkin Award for excellence in public relations education
- PRSA Philadelphia Pepperpot Awards from 2001, 2003, 2005, and 2006, for PR and marketing campaigns that increased awareness, reduced costs and generated revenue for clients
- 2007 Web Marketing Association WebAward
- 2007 Marcom Gold Award
- 2007 New Jersey League of Municipalities Public Affairs Award
- 2008 Marcom Award Honorable Mention