As public relations account director for Furia Rubel, Caitlan McCafferty supports integrated communications strategy and implementation for all clients including traditional public relations, media relations, crisis communications, marketing, and social media. She spends the majority of her time writing, pitching, and coordinating with the media throughout the United States, and has become a go-to for the national legal media, regularly working with journalists from ALM/Law.com publications and Law360. She also lands Furia Rubel clients in various local publications around the country including: the Portland Business Journal, the San Francisco Chronicle, Philadelphia Business Journal, Lehigh Valley Business, The Philadelphia Inquirer, Bucks County Courier Times, and national broadcast outlets and their local affiliates including ABC, CBS, NBC, and NPR.
Caitlan also is involved with various nonprofits and professional associations including Bucks County’s A Woman’s Place, Young Friends of the Historical Society of Pennsylvania, the Philadelphia Public Relations Association, and the Philadelphia Chapter for Public Relations Society of America.
Her passion for media relations is rooted in her interest in American history. After growing up in Bucks County, only a few miles away from the spot where George Washington crossed the Delaware River, Caitlan entered American University as a history major. Planning on turning her passion for American history into a career, she quickly became fascinated by the relationship between the media and history. She enjoys exploring the idea that communicators decide what is important in the public’s collective memory.
Early on, Caitlan realized that her motivating interest was more focused on understanding and connecting with the media, as well as persuading an audience to listen to a particular message. She quickly added a Communication Studies major to her curriculum. Caitlan served as an intern with Visit Bucks County, the local conference and tourism bureau, and as a research associate at the Newseum in Washington, D.C., a museum sharing the history of the media. Her thesis explored how the media shaped our collective memory of the anti-Vietnam War movement.
After graduating from college, Caitlan came home to Bucks County. She began working professionally in communications with a post-graduate internship at the National Museum of American Jewish History in Philadelphia. This inspired her to pursue a Master of Arts in Strategic Communication from her alma mater, American University. At the same time, Caitlan worked for a Philadelphia title insurance company where she explored the nuanced communication practices needed for professional services by creating strategies and building brand visibility, while forming strong relationships with real estate law firms. She also worked with and learned from the communications staff at Bucks County’s domestic violence shelter, A Woman’s Place, during her practicum for graduate school. She consulted on a marketing and public relations plan for the organization’s annual fundraiser, Chocolate Lovers’ Fantasy, and continues to volunteer with the nonprofit.
In her spare time, Caitlan explores Bucks County, Philadelphia and the region, enjoying museums and area attractions. She likes to travel the world and has spent time living in Dublin and exploring Europe during an undergraduate semester abroad. After college, Caitlan spent a month in Thailand, meeting elephants and avoiding mosquitos. She tries to visit a new place each year, with her goal of visiting all seven continents in mind.
Caitlan continues to support Furia Rubel clients by bringing her passion, past professional experiences, and knowledge to work with her every day.