January 2021

When Big Law Uses Videos in Press Releases [Texas Lawyer Quoting Gina Rubel]

When Locke Lord hires lateral partners, they are now recording introductory videos. Brenda Sapino Jeffreys reported for Texas Lawyer on this approach to video press releases, which Gina Rubel, CEO of Furia Rubel Communications, said is not a novel approach to media relations but it is relatively new in the legal industry.