What are the Rules of Ethics and Legal Marketing for Lawyers on Facebook? [Video]

In this video, experienced legal marketer, attorney and author, Gina Rubel, discusses the rules of Facebook engagement for lawyers and the necessity of addressing social media in law firm letters of engagement. According to Rubel, understanding Facebook rules of engagement for lawyers and legal marketing is important both professionally and ethically. The same rules that apply to attorney marketing apply to social media.

Examples of correct and incorrect ways for lawyers (and their clients) to communicate on Facebook highlight the necessity for law firms to address social media as part of the law firm’s business strategy, legal marketing, business development and public relations goals.