Gina Rubel, CEO of Furia Rubel Communications, speaks with LXBN TV about how legal marketers need to consider lawyers’ emotional intelligence in their communications strategy.
Life experiences form how we communicate and each generation is shaped by things around them to build an emotional intelligence. Emotional intelligence is not only understanding yourself, but understanding others and the experiences they bring to the table from their stage in life. In order to communicate more effectively with lawyers, whether they are Traditionalists, Baby Boomers, Generation Xers or Millennials, legal marketers need to have a good understanding of how lawyers communicate through their emotional intelligence.
