Listen now to the audiocast: Law Firm Marketing Differentiation Done Right
Law firms are exploring a variety of ways to break out of the commodity mold and differentiate themselves through legal marketing. The legal market is shrinking and because general counsel have unlimited options for hiring law firms and alternative service providers, law firms must differentiate…..the right way.
The question of how to differentiate a law firm has plagued the industry for decades, especially with non-niche practice firms. From the days of the Main Street solicitor to the super mega and mid-size firms of today, the ability to set a law firm apart from the competition in order to develop, retain and grow the business is critical.
Philadelphia legal marketing expert, Gina Rubel, CEO and Founder of Furia Rubel Communications and Seattle’s Jasmine Trillos-Decarie, Chief Business Development Officer, Stoel Rives LLP discuss law firm differentiators as trends in business development including:
- Approach to law firm marketing
- Diversity in law firms
- Geographic location and reach of lawyers
- Attorney experience
- Fee structure/value of legal services
- Practice area focus of law firms
- Industry focus of law firms
Learn how legal marketing differentiation can set a law firm apart from the competition in order to develop, retain and grow the business.
Real law firm examples discussed in the video include various marketing tactics required to effectively communicate a firm’s differentiation including client communications and events, online communication and content, public relations and law firm management buy-in and support.
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