A small business crisis or incident is often a time of uncertainty when a multitude of decisions must be made in a short order. The way you handle a small business crisis can be the difference between your company’s success and failure, with your company’s reputation hanging in the balance. When a situation arises, take a deep breath, step back and peel away the layers. Make a concerted effort to discover the opportunities within. Panic means just one thing—failure.

In an article published in Pivot.Today, Gina Rubel outlines how to identify and prepare for a small business crisis.