Media Relations Expert Tips for Editorial Board Meetings Published in ALM’s Mid-Market Report
In her latest article for Mid-Market Report, Gina Rubel, Founder and CEO of Furia Rubel, provided tips for effective editorial board meetings. A crucial tool in building relationships with publications, an editorial board meeting enables lawyers to advocate for a law firm or client’s cause, to share newsworthy story ideas, to provide insight and information, and to gain the interest of a group of influential journalists.
She tells readers to:
- Establish a goal.
- Review prior media coverage.
- Have talking points prepared and information to leave behind.
- Prepare and practice possible questions and answers.
- Know your topics.
- Ask for what you want.
- Lead with your most important point.
- Take notes during the meeting.
- Follow up.
Rubel says, “Meeting with editorial boards is just one way to develop strong and lasting relationships with the media.”
Read the full article here: 10 Tips for Conducting Effective Lawyer-Editorial Board Meetings.
If you’re company is looking to explore other public relations tools, here are additional PR resources to explore: