Furia Rubel PR Director Talks Integrated Marketing with Bucks County MBA Students
Caitlan McCafferty shared marketing and public relations know how at Delaware Valley University in Doylestown, Pa.
DOYLESTOWN, Pa. (April 2019) – Caitlan McCafferty, Public Relations Account Director for Furia Rubel Marketing and Public Relations, presented on integrated marketing and communications for Maria Evans’ master’s level Marketing Management class at Delaware Valley University in Doylestown, PA, Bucks County on April 8.
McCafferty’s program focused on how public relations works with marketing for a business. She discussed integrated marketing strategy and how to communicate a business’ key messages to target audiences through tactics like branding, media relations, content marketing and social media.
The presentation was closely aligned with McCafferty’s priorities at Furia Rubel which include writing, pitching, and coordinating with the media throughout the United States. She has landed Furia Rubel clients in various media outlets around the country, including Good Morning America, the Associated Press, national broadcast outlets and their local affiliates including ABC, CBS, NBC, Fox and NPR, Portland Business Journal, San Francisco Chronicle, Philadelphia Business Journal, KYW Newsradio, Lehigh Valley Business, The Philadelphia Inquirer, Bucks County Courier Times, and countless others.
Active in the Bucks County community, McCafferty is involved with various nonprofits and professional associations including A Woman’s Place, Young Friends of the Historical Society of Pennsylvania, the Philadelphia Public Relations Association, and the Philadelphia chapter of the Public Relations Society of America.
McCafferty is a lifelong resident of Bucks County, living in Newtown Township. She earned a bachelor’s degree in history and communication studies before going on to earn a Master’s of Strategic Communication from American University.
Furia Rubel Communications, Inc. is an integrated and strategic law firm marketing, public relations and crisis management agency in the Philadelphia market. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, trial publicity, business development, content marketing, and social media services to law firms nationwide.