January 2020

From Monitor to Paper: Why Colors Change Onscreen to Offscreen

Your company has rebranded with a beautiful new logo and website. All of the new branded colors look great online, but when you begin rolling out the brand with new stationery and business cards, you notice the colors on the printed pieces do not match the vibrant colors you selected onscreen. All too often this scenario plays out with clients whose designers have not thought about the end product across all media, including print.