There are currently some great podcasts available to lawyers, and more law firms are successfully utilizing podcasts for business development. Podcasts are accessible to lawyers anytime and anywhere making them a great content marketing tactic for law firms.
August 2018
Lawyers and law firms derive many benefits from effective blogging including business development, marketing and public relations, reputation management, and thought leadership. It’s important to first identify what you want to accomplish through blogging and then take the time to write effective and engaging blog posts.
August 2018
Getting a head start on the holiday card season and making a few decisions now can save a lot of stress for your law firm as the holidays approach and the stress levels increase.
July 2018
The Philadelphia Public Relations Association welcomed Tarana Burke, founder of the #MeToo movement, to talk about her career as an organizer and advocate, as well as, the power of communication in social movement campaigns at the annual meeting on June 5.
June 2018
Well-defined content marketing strategy and strategically-executed email marketing campaigns are tantamount to reaching your law firm’s target audience. How do you gauge success? Do you continue to use the same old plan? Included are 10 Email Marketing Tips for Law Firms.
May 2018
Vineyard Vines thrives while competitors wither, Instagram posts sink lawyer’s deadline-missing excuse, saying “no” to pointless busyness, and more in this week’s roundup of marketing, PR and business development articles.
May 2018
Using an email signature not only helps convey your brand, but it’s like sending out your business card every time you email someone.
May 2018
You’ve just spent hours researching and writing an article that was accepted for publication in an influential media outlet. After you’re done celebrating this achievement, do you just let it ride and hope that everyone sees it? Absolutely not!
April 2018
An editorial calendar is a critical tool for organizing all of your law firm content. Depending on how extensive your content marketing plan is, your editorial calendar can be simple, or if you post more frequently it can be more comprehensive.
April 2018
Furia Rubel encourages law firm and corporate clients to devote more time to employee advocacy because it helps promote firm content and news due to Facebook’s algorithm changes.
March 2018
Caitlan McCafferty Presents Program on Crisis Communications Planning for Nonprofits
