All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Promoting your speaking engagements is an easy way to keep your audience updated on where you are speaking, your thought leadership topics and, if it’s a public event, allow registration to the event.
December 2019
When you think of legal media correspondents, who do you think of? Names that quickly come to mind for me are NBC’s Savannah Guthrie and Dan Abrams, NPR’s Nina Totenberg, MSNBC’s Ari Melber, and Ann Coulter. Then there are lots of famous criminal defense and civil rights lawyers who have made their mark on the media like Gloria Allred, Johnnie Cochran, Mark Geragos, and Leslie Abramson. While this is by no means an exhaustive list, it demonstrates that there are names of lawyers who come to mind quickly and are memorable because of their exploits in the media.
October 2019
It is imperative to look forward with clear vision when it comes to data privacy and security which is one of the leading challenges facing today. Security issues aren’t going away. If anything, they will continue to get more complex as cybercriminals increase in sophistication.
July 2019
Almost daily we share marketing, public relations and crisis communications articles internally and just about weekly, we publish blogs of importance to our audience. Here are some that our team agreed are worthy of resharing.
June 2019
Despite newsrooms closing, resources dwindling, and increasing accusations of “fake news,” news engagement is increasing among Americans.
May 2019
Would it surprise you to know that the majority of visitor traffic to a law firm’s website does not come in through the home page?
May 2019
Law firms have debated the question of how to differentiate for decades. They invest in branding, website redesigns, and innovative thinking to show they differ from their competition. But, at the end of the day, are they still making the same differentiation mistakes?
March 2019
Once you set measurable public relations objectives for your law firm and executed tactics to reach your target audiences, follow up on coverage, exposure, reach, placement, demand, impact, calls, leads generated and new business to measure law firm PR success.
January 2019
The outlook for 2019 is cautious for law firm managing partners, but technology has provided us with ways to connect with clients and prospective clients in many ways. Small and large businesses and law firms are speaking with their audiences rather than at them.
December 2018
Social media engagement should be a tactic in your law firm’s public relations and marketing plan. Social media engagement provides a cost-effective and timely way to communicate with clients and prospects. When managed properly any sized law firm can gain exposure and an advantage over competition with strategic use of social media.
December 2018
