Trust, but Verify Info Sources in a Pandemic

Trust, but Verify Info Sources in a Pandemic

This guiding principle is more important than ever in the midst of a public health crisis. While the world is entranced by the unfolding COVID-19 pandemic and all of its ramifications, people are searching for, and sharing, a huge amount of information.

March 2020

Coronavirus Draft Messages for Your Business

Coronavirus Draft Messages for Your Business

Since March, our crisis communications team has been inundated with messages relating to coronavirus (COVID-19). As a resource to our readers, we have developed several draft messages for your business to use when dealing with coronavirus issues.

March 2020

10 Tips to Manage Through the Coronavirus Pandemic

10 Tips to Manage Through the Coronavirus Pandemic

For the greater part of 2020, most of our watercooler conversations have been about novel coronavirus, COVID-19, the 2020 presidential election, and the economy. As a crisis communications agency, we have been staying abreast of the latest information on coronavirus as we continue to counsel our clients, teammates, families and friends.

March 2020

7 Tips To Help Lawyers Become Legal Correspondents To The Media

7 Tips To Help Lawyers Become Legal Correspondents To The Media

When you think of legal media correspondents, who do you think of? Names that quickly come to mind for me are NBC’s Savannah Guthrie and Dan Abrams, NPR’s Nina Totenberg, MSNBC’s Ari Melber, and Ann Coulter. Then there are lots of famous criminal defense and civil rights lawyers who have made their mark on the media like Gloria Allred, Johnnie Cochran, Mark Geragos, and Leslie Abramson. While this is by no means an exhaustive list, it demonstrates that there are names of lawyers who come to mind quickly and are memorable because of their exploits in the media.

October 2019

What Does it Mean to Go ‘Off the Record’?

What Does it Mean to Go ‘Off the Record’?

It’s important to understand that “off the record” means different things to different journalists. Learn how to navigate sensitive conversations with the media by establishing clear terms and building trust.

January 2019

2019 PR Prediction: An Increased Need for Corporate Crisis Plans

2019 PR Prediction: An Increased Need for Corporate Crisis Plans

While not every incident will become a corporate crisis, the PR industry is seeing an enormous spike in need for crisis management. When a company has invested in a crisis response plan, executives can sleep better at night knowing they are better prepared to handle an incident when it arises.

December 2018

Handling Negative Online Reviews for Law Firms

Handling Negative Online Reviews for Law Firms

One of the most important rules of law firm public relations is to get ahead of the story, and this applies to anything unfavorable said about your company. Though it may seem insignificant, one reviewer’s comment has the potential to be seen by hundreds of people, some of whom may be potential clients or customers.

October 2018

Opportunity in Crisis – Marketing the Law Firm

Opportunity in Crisis – Marketing the Law Firm

We often perceive a negative outcome in a legal case or a discredited witness in a trial to be a crisis, and we react principally to the danger attached to that concept. Our response at these times can make the crucial difference between success and failure. With every crisis, we must make a concerted effort to discover the opportunities inherent.

July 2015