A Blueprint for Effective Crisis Management: Crisis Communications Plan Example

A Blueprint for Effective Crisis Management: Crisis Communications Plan Example

In today’s hurried, interconnected world, crises can strike businesses and organizations at any time. Whether it’s a product recall, a social media backlash, a natural disaster, or a financial setback, a wide range of delicate issues can arise on any given day. And being prepared to handle a crisis is essential if businesses or organizations are to maintain the trust, reputation, and credibility they have worked so hard to build.

October 2023

Should You Hire a Crisis Communications Agency, or Go It Alone?

Should You Hire a Crisis Communications Agency, or Go It Alone?

Human nature is such that planning ahead, and in particular, planning for an unpleasant event, does not end up on the top of most people’s to-do lists. However, crisis planning can preserve reputation and revenue. Here’s what to consider.

July 2023

Silver Linings Beyond Coronavirus in Bucks County

Silver Linings Beyond Coronavirus in Bucks County

There have been many silver linings in 2020 despite COVID-19. Gina Rubel reached out to her network to find out what they have been able to appreciate, both personally and professionally. Here is what they had to say. 

November 2020

Attorney at Work Features Silver Linings in Legal Marketing: Beyond Coronavirus

Attorney at Work Features Silver Linings in Legal Marketing: Beyond Coronavirus

Originally published by Attorney at Work, Silver Linings in Legal Marketing: Beyond Coronavirus shares how the COVID-19 pandemic has changed the way we live our lives. Gina Rubel reflects upon her silver linings and provides the silver linings of various professionals within her legal marketing network.

September 2020

Assessing Public Relations, Social Media and Marketing During a Pandemic

Assessing Public Relations, Social Media and Marketing During a Pandemic

One client was launching a new website. Another had made a major lateral hire that they were poised to announce. A third was about to print a publication in which they had invested months of effort. What were they supposed to do, they asked us, in the midst of the first global disease pandemic in our lifetimes?

March 2020