Date and Time: Oct. 29, 8:30 a.m.
Location: Pennsylvania Biotechnology Center
Details: It only takes one misstep to cause irreparable damage to a nonprofit’s reputation. The Catalyst Center for Nonprofit Management is hosting Protecting Your Blind Side: Preventing & Responding to an Organizational Crisis. Join Caitlan McCafferty, of Furia Rubel Communications, for a program entitled “Not If But When: Crisis Communications Planning for Nonprofits” to learn how to create a crisis communications plan for your organization.
Effective crisis communications plans are built on immediacy, accountability and transparency. An organization’s response during a critical time can make the crucial difference between success and failure. To survive a challenge with its hard-earned reputation intact, an organization must respond swiftly, act decisively, and communicate clearly. This program will address the stages of crisis planning and management and how to protect an organization’s reputation.
Educational Objectives and Key Takeaways
- Understand the stages of crisis planning and management
- Know how to create a crisis plan
- Work through one crisis scenario
- Draft a sample crisis holding statement
- Understand best practices for protecting an organization’s reputation
About Furia Rubel Marketing and Public Relations: Furia Rubel Marketing and Public Relations is an integrated and strategic marketing, public relations and crisis management agency based in Bucks County, Pa. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, business development, content marketing, and social media services to a wide array of professional service clients. Furia Rubel represents law firms and legal organizations, educational, nonprofit and religious organizations, financial, banking and accounting companies, governments and municipalities, behavioral health and elder care organizations, and pharmaceutical and biotech companies.