THE CHALLENGE — PHILADELPHIA LAW FIRM MARKETING
McCarter Government Solutions, LLC wanted to leverage its lawyers’ experience as former high-level political officials in both major parties to grow their government advocacy firm. The lawyers have extensive experience in executive and legislative lobbying, regulatory affairs, business climate assessment and monitoring, and other areas.The challenge was to communicate this government experience via Philadelphia law firm marketing to current, new, and prospective clients of McCarter & English, LLP.
OUR DELIVERABLES — PHILADELPHIA LAW FIRM MARKETING
Furia Rubel oversaw the redesign and branding of the new website for McCarter Government Solutions. The site provides detailed information on the firm’s capabilities, concise partner bios, a downloadable brochure, and easy-to-find contact information.
Andrew Laver, business development manager of McCarter & English, said, “It was a pleasure to work with the entire Furia Rubel team. From our initial request for a proposal to the completed project, they were attentive, proactive, and always looking out for our best interests by raising issues we had not contemplated and guiding us to a solution.”