THE CHALLENGE — NEW JERSEY TRANSLATIONS FIRM MARKETING
Para-Plus Translations is a global, award-winning provider of translation, interpretation, transcription, voice-over, sign language, and Braille services. The company retained Furia Rubel for its business service marketing acumen so that the agency would provide New Jersey translations firm marketing and public relations. Para-Plus Translations provides reliable, quality translations in more than 100 languages for a variety of clients, including:
- Law firms and legal service providers
- Governments and municipalities
- Health care companies
- Educational institutions
- Financial and insurance institutions
OUR DELIVERABLES — NEW JERSEY TRANSLATIONS FIRM MARKETING
Furia Rubel Marketing and Public Relations was hired as the agency of record for Para-Plus Translations. The first step was to draft a strategic marketing plan, which detailed target audiences, key messages, communication tactics, and measurement benchmarks.
Furia Rubel then created a new website that improved the value delivered to clients and prospects. The New Jersey translations firm marketing focused on the company’s positioning in search results, enabling efficient online capture of new business leads and content updates and realizing cost efficiencies by reducing the need for expensive collateral materials. The website also was developed to grow the translation services side of the business and to provide a mechanism for current clients to contact and schedule translation and interpretation services.
In the first 40 days after the launch of new Para-Plus Translations website, the average number of monthly unique visits more than doubled. Website visits are longer, with 40 percent of visitors staying at least one minute compared to less than 11 seconds in the seven months before the new website launch.
In addition, the new website has had a positive impact on Para-Plus’s business operations. The content management system (CMS) makes it easy for Para-Plus to manage client data and update multiple pages and sections simultaneously. This has made processes more efficient and has freed up time for sales management and business development. In addition, more customers are requesting services online, reducing the emphasis on phone screening.
As part of the New Jersey translations firm marketing efforts, Furia Rubel developed print brochures, advertising campaigns, e-newsletters, press releases, thought leadership articles, and various other marketing and public relations tools.