THE CHALLENGE — MANUFACTURING MARKETING AND PUBLIC RELATIONS
Inventory tracking of textiles — bed sheets, towels, uniforms, flags, banners, tablecloths, and napkins — is a bigger job than one may imagine, and it involves replacement costs and daily tracking of goods. Positek RFID employs radio frequency identification (RFID) technology to help companies more easily track and manage their textile inventories. Working in the textile maintenance industry, Positek RFID serves thousands of clients in uniform rental, linen rental, party rental, medical services, tuxedo rental, dry cleaning, hospitality, and more. When the company was ready for manufacturing marketing and public relations, they reached out to Furia Rubel.
OUR DELIVERABLES — MANUFACTURING MARKETING AND PUBLIC RELATIONS
The Furia Rubel team conducted an extensive communications audit, looking at:
- Existing marketing materials — print to electronic, catalog to flyers.
- How the company presents itself to market — does the existing marketing material have a “dated” look to it?
- Whether the existing marketing material reflects the full range of products Positek RFID provides.
Furia Rubel developed a plan to create one new comprehensive catalog and reference guide for all services and products in one central marketing piece.
Furia Rubel now provides the company with strategic marketing support, including sales materials, trade show graphics, digital and print brochures, social media platform branding, email marketing, online banner ads, and display advertisement design.
This flagship marketing brochure involved design, copywriting, and custom illustration. Click here to view the digital version of the brochure online which has met with great success.
In addition, Furia Rubel assisted with the positioning, messaging and sharing of the company’s first animated RFID video which has been viewed more than 3,252 times.