THE CHALLENGE — DELAWARE COUNTY LAW FIRM MARKETING
Raffaele Puppio is a multi-practice law firm based in Media, Delaware County, Pennsylvania, the county seat. One of the largest and most established full-service law firms in Delaware County, Pa., their attorneys are known for their legal prowess among the bench and bar. Like any county seat, Media is home to many legal professionals. Standing out from the crowd becomes more important when the competition is sizable. The law firm retained Furia Rubel to conduct a marketing assessment, deliver a strategic marketing plan focused on Delaware County law firm marketing, and to implement the approved tactics. Furia Rubel serves as the law firm’s agency of record.
OUR DELIVERABLES — DELAWARE COUNTY LAW FIRM MARKETING
The law firm of Raffaele Puppio turned to Furia Rubel to create a new website that clearly communicates its strength, demonstrates the firm’s thought leadership, and offers a better experience to users, including current and prospective clients.
The new site clearly lays out the practice areas on which the firm’s attorneys focus. It includes easy-to-read, up-to-date bios on all the firm’s attorneys and has prominent “contact us” buttons. A blog on legal matters is frequently updated to share legal insights with the public.
As with most law firms, Raffaele Puppio relies on relationships and word of mouth to grow its business. The new, user-friendly website gives an enormous boost to Raffaele Puppio’s online presence as part of its Delaware County law firm marketing strategy, allowing clients and referral sources to easily and conveniently access and share the firm’s information.
Since the launch of the firm’s website, Furia Rubel continues to serve as the agency of record supporting Raffaele Puppio with business development, brand management, content marketing, blog and article writing and publishing, public relations, electronic communications, advertising, social media engagement, and a host of other tactics designed to support the firm’s overall business objectives.