OUR RESEARCH — BERKS COUNTY LAW FIRM PR & MARKETING
Roland Stock, LLC is a full-service law firm in Berks County, Pennsylvania. The firm has a solid footing in an array of legal services — from business law, commercial finance, commercial litigation, construction law, and labor and employment to elder law, motor vehicle law, and personal injury and collections. Its lawyers were well-connected in the community, serving in a variety of roles with local and regional bar associations.Previously known as Roland & Schlegel, LLC, the firm, at the time of its name change, asked Furia Rubel for assistance with its Berks County law firm PR, strategic marketing , renaming, rebranding, and the design and implementation of a new brand, corporate collateral, and website.
OUR DELIVERABLES — BERKS COUNTY LAW FIRM PR & MARKETING
A brand is more than a logo and tagline. A brand is a representation of the promise of services the company or business entity consistently delivers on.
Therefore, Furia Rubel took a holistic approach to branding for Roland Stock. Logos and other artwork had to reflect the involved-in-the-community, comprehensive expertise that is Roland Stock.
A new logo incorporating the names Roland and Stock was developed, using impactful typography and alternating colors to add emphasis to both names. In addition, extensive research led to the launch of the firm’s tagline, “Simplifying Complex Legal Matters™.” And with the new tagline came the simple yet sophisticated origami images that visually convey how simple Roland Stock makes complicated matters.
These elements were rolled into a new website, one that is different from the off-the-shelf “brochure type” website clients had been using. The new site emphasizes the firm’s commitment to the community and expertise in an array of areas, and was built with a client-controlled CMS so the firm could continually update the content. Throughout the creation of the new website, the firm’s strategic objectives served as the foundation for the campaign to ensure that the new brand remained true to the firm’s reputation while updating its look and feel.
Furia Rubel sought to differentiate Roland Stock from other area law firms by making its reputation for simplifying the legal process an integral part of the new brand campaign. This entailed integrating the tagline and imagery into all marketing in order for it to serve as an extension of the new brand via the new website.
According to Edwin Stock, managing partner, “Roland Stock is proud of its enhanced website. Our site’s inviting navigation, wealth of information, and inspired graphics, designed by Furia Rubel, pair well with our redesigned logo and updated brand to convey Roland Stock’s culture, capabilities, and superior reputation.”