The Board of Pensions of the Presbyterian Church (U.S.A.)

The Challenge

Design And Implementation Of A Wellness Campaign

Furia Rubel handled the design and implementation of a wellness campaign for The Board of Pensions of the Presbyterian Church (U.S.A.) highlighting the benefits of a wellness program for the Board’s 57,000-plus internal members. Communicating “Stewardship of Self” explained the integration of benefits and services available to members through the Board of Pensions.

The purpose of the Stewardship of Self campaign was to improve the well-being of plan members and to promote the integration of benefits and services available to them from and through the Board of Pensions. the research included:

• S.W.O.T. and target audience analysis
• Thought leaders surveys regarding Stewardship of Self Imagery and messaging including in-depth interviews with Board of Pensions executive leadership, key representatives and members of core internal departments
• Compiled, reviewed and analyzed five years of past Board of Pensions communications tools
• Interviewed Policy and Planning Team members to identify and capture best practices, team needs, and integration opportunities