Furia Rubel handled the design and implementation of a wellness campaign for The Board of Pensions of the Presbyterian Church (U.S.A.) highlighting the benefits of a wellness program for the Board’s 57,000-plus internal members. Communicating “Stewardship of Self” explained the integration of benefits and services available to members through the Board of Pensions.
The purpose of the Stewardship of Self campaign was to improve the well-being of plan members and to promote the integration of benefits and services available to them from and through the Board of Pensions. the research included:
Plan members reached with comprehensive wellness plan
Stewardship of Self comprehensive wellness education and multi-media tools delivered, trademarked and implemented over 18 months
National awards of excellence including the Gold Communicator Award of Excellence for The Stewardship of Self Plan
During the engagement, Furia Rubel developed and introduced the Stewardship of Self model and messages to increase members’ understanding of the large portfolio of benefits plans and assistance programs and urge personal responsibility. The agency delivered:
Images of the Stewardship of Self campaign.