The Challenge

PA Law Firm Marketing

Scartelli Olszewski, P.C., a law firm with offices in Scranton and Wilkes-Barre, Pennsylvania, handles a variety of legal matters, including personal injury, medical malpractice, nursing home negligence, product liability, and criminal defense cases. Melissa A. Scartelli founded the firm in 2001. At first, known as Scartelli, Distasio & Kowalski, P.C., the firm turned to Furia Rubel to develop a soup-to-nuts strategic PA law firm marketing plan. Years later, the firm became Scartelli Olszewski, and Furia Rubel assisted the firm with renaming, rebranding, and integrated marketing and public relations.

Being so closely involved with the law firm made it possible for Furia Rubel to easily manage a smooth transition to the new firm name, Scartelli Olszewski, P.C. The name Olszewski came from partner and former Luzerne County District Attorney Peter Paul Olszewski, Jr., who joined the firm in 2011. The name was closely associated with being on the right side of legal matters, therefore making his joining the team an important component in standing out from the competition and continuously growing the firm.


Print Articles

33 million


$1.2 million

Worth of media coverage

Our Deliverables

PA Law Firm Marketing

Over the course of seven years, Furia Rubel provided Scartelli Olszewski with full-service integrated legal marketing counsel, public relations, television advertising and digital marketing strategies, social media engagement, and a host of other services.

Here are just some of the TV ads produced for the personal injury law firm.

Furia Rubel designed and implemented a search-engine-optimized and interactive website, designed print and electronic marketing communications, directed a successful television advertising campaign, and now managed ongoing law firm media relations for a number of years.