Benjamin Ross Group

The Challenge

Business Broker Marketing & Public Relations

Furia Rubel was engaged to assist Benjamin Ross Group with its business broker marketing and public relations efforts. Benjamin Ross Group represents business owners who either want to sell their businesses and leave their employees and customers in capable hands or business wishing to grow through mergers and acquisitions. The Bucks County corporate business brokerage supports its clients through the biggest business decision and issues of their lives – succession planning, growth and exit strategy. Benjamin Ross Group sells 95 percent of the businesses they represent, compared to the national average of 20 percent.

An extensive communications assessment revealed significant opportunities for Benjamin Ross Group with an enhanced web presence and a more aggressive media relations, marketing, and  digital strategy. Furia Rubel Communications defined measurable goals with Benjamin Ross Group which included:

• Increased awareness among key small business and Bucks County business audiences
• Strengthened name recognition in Bucks and Montgomery counties
• Differentiation of the firm in the marketplace
• Increased and converted sales leads directly from website visitors
• Maximization of the value of ongoing marketing, advertising, public relations and media relations efforts