THE CHALLENGE – BUSINESS BROKER MARKETING & PUBLIC RELATIONS
Furia Rubel was engaged to assist Benjamin Ross Group with its business broker marketing and public relations efforts. Benjamin Ross Group represents business owners who either want to sell their businesses and leave their employees and customers in capable hands or business wishing to grow through mergers and acquisitions. The Bucks County corporate business brokerage supports its clients through the biggest business decision and issues of their lives – succession planning, growth and exit strategy. Benjamin Ross Group sells 95 percent of the businesses they represent, compared to the national average of 20 percent.
An extensive communications assessment revealed significant opportunities for Benjamin Ross Group with an enhanced web presence and a more aggressive media relations, marketing, and digital strategy. Furia Rubel Communications defined measurable goals with Benjamin Ross Group which included:
- Increased awareness among key small business and Bucks County business audiences
- Strengthened name recognition in Bucks and Montgomery counties
- Differentiation of the firm in the marketplace
- Increased and converted sales leads directly from website visitors
- Maximization of the value of ongoing marketing, advertising, public relations and media relations efforts
OUR DELIVERABLES – BUSINESS BROKER MARKETING & PUBLIC RELATIONS
- Ongoing strategic counsel
- Ongoing media relations
- Redesigned and re-launched the firm’s website, benjaminrossgroup.com, including an extensive Search Engine Optimization (SEO) effort
- Managed content marketing, referral program management, lead generation management, email marketing and e-newsletters, including graphic design and creative layout
- Managed promotions for Benjamin Ross Group Founder Michael Lefkowitz’ book, Where’s the Exit?
- Oversaw speaking engagement placements and promotions
- Incorporated client testimonials on the new website for business development
OUR RESULTS – BUSINESS BROKER MARKETING & PUBLIC RELATIONS
- 35 million targeted media impressions in only a few months
Significant print placements included:
- The Philadelphia Business Journal
- Bucks County Courier Times
- The Intelligencer
- The Bucks County Herald
- Main Line Life
- PhillyBurbs.com
- The Times (Trenton, NJ)
- The Legal Intelligencer
- NJ Jewish News
- Delaware County Times
- USABusinessMarket.com
