OUR RESEARCH — BUCKS COUNTY LEGAL PUBLIC RELATIONS & MARKETING
Williams Family Law, P.C. is a family law firm in Doylestown, Pennsylvania, providing individuals with matrimonial and family law legal representation, The firm retained Furia Rubel to handle its Bucks County legal public relations and marketing so that the law firm could become better know and stand out from the competition in a crowded field. Furia Rubel served as the agency of record for nearly a decade in order to define and differentiate them as a high-end, niche family law firm in Bucks County, Pennsylvania.
OUR DELIVERABLES — BUCKS COUNTY LEGAL PUBLIC RELATIONS & MARKETING
It turns out that “niche,” “family law,” and “Bucks County, Pennsylvania” were key terms in making Williams Family Law successful. Leveraging its unrivaled understanding of law firm marketing, Furia Rubel recommended positioning Williams Family Law as a hyper-local service provider to a very specific audience. In this case, mid- to high-income individuals living in Bucks County, Pennsylvania — and specifically those in need of matrimonial legal services — would be the most logical audience to target.
To hyper-localize Williams Family Law marketing efforts, Furia Rubel advised the firm to execute a niche marketing campaign utilizing a topic-specific web address, BucksFamilyLawyers.com. This helped position the firm as the premier Bucks County family law firm. A new website and accompanying blog differentiate the firm, and serve as tools to improve search engine optimization and resources for visitors looking for helpful legal information regarding issues they may be facing.
Additional integrated marketing tactics include the firm’s targeted e-newsletter, media relations, and social media activity. All are designed to drive traffic to the website.
Within two weeks of its launch, the BucksFamilyLawyers.com website ranked number one among organic search terms on Google, and number two on Yahoo and Bing for “Bucks County Family Lawyers.” Jeffery M. Williams, managing partner at Williams Family Law, P.C., reported that new business was consistently generated as a result of the firm’s website and marketing efforts.
Smart media relations also helped. Furia Rubel sought media coverage in many targeted publications, including Pennsylvania Law Weekly, Bucks County Herald, Bucks County Courier Times, The Intelligencer, DoylestownPatch.com, and the Philadelphia Business Journal. Within nine months of launching the integrated marketing campaign, Furia Rubel garnered media coverage totaling more than 5.5 million media impressions.
