Furia Rubel PR Director Talks Integrated Marketing with Bucks County MBA Students

Caitlan McCafferty shares marketing and public relations insights at Delaware Valley University

DOYLESTOWN, Pa. (October 2020) – Caitlan McCafferty, Public Relations Account Director for Furia Rubel Marketing and Public Relations, presented on integrated marketing and communications for Maria Evans’ master’s level Marketing Management class at Delaware Valley University in Doylestown, PA, Bucks County.

McCafferty’s program focused on how public relations works with marketing for a business and how the pandemic has caused companies to change their marketing strategies. She discussed integrated marketing strategy and how to communicate a business’ key messages to target audiences through tactics like branding, media relations, content marketing and social media.

The presentation was closely aligned with McCafferty’s priorities at Furia Rubel which include writing, pitching, and coordinating with the media throughout the United States. She has landed Furia Rubel clients in various media outlets around the country, including Good Morning America, the Associated Press, national broadcast outlets and their local affiliates including ABC, CBS, NBC, Fox and NPR, Portland Business Journal, San Francisco Chronicle, Philadelphia Business Journal, KYW Newsradio, Lehigh Valley Business, The Philadelphia Inquirer, Bucks County Courier Times, and countless others.

Active in the Bucks County community, McCafferty is involved with various nonprofits and professional associations including A Woman’s Place, Young Friends of the Historical Society of Pennsylvania, the Philadelphia Public Relations Association, and the Philadelphia chapter of the Public Relations Society of America.

McCafferty is a lifelong resident of Bucks County, living in Newtown Township. She earned a bachelor’s degree in history and communication studies before going on to earn a Master’s of Strategic Communication from American University.

Furia Rubel Marketing and Public Relations is a corporate communications and crisis management agency serving clients internationally. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, business development, content marketing, and social media services to a wide array of professional service clients. Furia Rubel represents law firms and legaltech organizations, financial, banking and accounting companies, governments and municipalities, and behavioral health and elder care organizations. For more information, visit www.furiarubel.com.