Caitlan McCafferty shared marketing and public relations insight at Delaware Valley University in Doylestown, Pennsylvania
DOYLESTOWN, Pa. (November 2019) – Caitlan McCafferty, Public Relations Account Director for Furia Rubel Marketing and Public Relations, recently presented on integrated marketing and communications for Maria Evans’ master’s level Marketing Management class at Delaware Valley University in Doylestown, Bucks County.
McCafferty’s program focused on how public relations works together with marketing on behalf of a business. She discussed integrated marketing strategy and how to communicate a business’ key messages to target audiences through the use of tactics such as branding, media relations, content marketing and social media.
The presentation was closely aligned with McCafferty’s priorities at Furia Rubel, which include writing, pitching, and coordinating with the media throughout the United States. She has landed coverage for Furia Rubel clients in various media outlets nationwide, including Good Morning America, the Associated Press, national broadcast outlets and their local affiliates including ABC, CBS, NBC, Fox, and NPR, Portland Business Journal, San Francisco Chronicle, Philadelphia Business Journal, KYW Newsradio, Lehigh Valley Business, The Philadelphia Inquirer, Bucks County Courier Times, and countless others.
McCafferty is a lifelong resident of Bucks County, living in Newtown Township. She earned a bachelor’s degree in history and communication studies before going on to earn a master’s of Strategic Communication from American University.
Furia Rubel Communications, Inc. is an integrated and strategic law firm marketing, public relations and crisis management agency in the Philadelphia market. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, trial publicity, business development, content marketing, and social media services to law firms nationwide. For more information, visit www.furiarubel.com.