Biotechnology and Pharmaceutical Marketing
Furia Rubel’s marketing and PR experts provide biotechnology and pharmaceutical marketing services including strategic planning, branding, public relations, advertising and graphic design, social media, content marketing, digital marketing and crisis communications services.
Today’s hypercompetitive marketplace demands brand consistency and integration across all touch points and geographies. Brands that out-perform in this competitive landscape reimagine themselves continuously while also developing consistency of message in order to drive home competitive advantage and enable greater marketing efficiencies.
And savvy pharma and biotech marketing professionals know that the key to success is strategic, well-crafted messages delivered directly to the target audience. Consistency and integration are key contributors to achieving and sustaining differentiation, client and channel engagement, and, ultimately, business acquisition and retention.
Furia Rubel helps biotechnology and pharmaceutical clients to reconcile the need for brand consistency with the need for innovation while delivering solid marketing ROIs. And we understand compliance. Examples of our experience include:
- Oversight of an aggressive and successful pharmaceutical service provider awareness campaign for Consumer Health Information Corporation, the leader in pharmaceutical patient education.
- Development and execution of a grass-roots community engagement campaign for Focus Express Mail Pharmacy aimed at promoting overall healthy lifestyles and reducing the incidence of childhood diabetes.
- Multi-year media relations and targeted outreach campaign to garner impactful media coverage of GlaxoSmithKline’s annual IMPACT Awards.
- A decade of public relations and community relations support for the Pennsylvania Biotechnology Center including orchestrating its grand opening, expansion communications and various major initiatives.
Whether you’re about to become a publicly-traded company, or ready to announce a drug’s entry into clinical trials, Furia Rubel has the experience and the knowledge to help your organization communicate successfully. Our team has provided a range of marketing and public relations services to biotechnology and pharmaceutical organizations of all sizes, including start-ups and institutional research facilities, high tech facilities, for profit companies and nonprofit organizations.
If your biotechnology or pharmaceutical company is looking to up its game with marketing and public relations that drive business success, now is the time to contact Furia Rubel.
In addition, check out On Record PR, a podcast sponsored by Furia Rubel which addresses business management issues, media relations, and leadership opportunities. If you’re interested in public relations or media training, take time to listen to the interviews with today’s journalists.