Gina Rubel, President and CEO of Furia Rubel Communications, will present at the 2017 Legal Marketing Association (LMA) Southeast Regional Conference, in Charlotte, North Carolina. She joins Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler LLP; Ryan King, Director of Communications at Ogletree, Deakins, Nash, Smoak, & Stewart, P.C. and Paula LeGette Williamson, Communications Manager at McNair as panelists for “Leveraging Content Within an Integrated Communications Strategy.”
Date: September 14, 2017
Location: Charlotte Marriott City Center, 100 W Trade St, Charlotte, NC 28202
Leveraging Content within an Integrated Communications Strategy – Legal Marketing Association
While marketing and public relations play equal roles in providing an integrated approach to communications efforts, the creation and dissemination of content does not always follow suit. This program will address:
- unifying communications and leverage content to support business goals
- integrating “employee advocacy” to expand reach and influence
- measuring and evaluating data to evolve your strategy
Jennifer Simpson Carr, Business Development Manager, Lowenstein Sandler LLP
Jennifer Simpson Carr has 10 years of experience working in law firms across the United States, developing, executing and measuring the results of successful integrated business development and marketing communications programs. She is a team builder who leads organizations in standing out and winning new business in competitive markets. In 2016, she led an event campaign that resulted in the hashtag trending third in the United States on Twitter. She is a member of the LMA Northeast Region’s Communications Committee.She received her BA in Communication Studies from East Stroudsburg University, a Graduate Certificate of Marketing from The University of Texas at Dallas, and earned a Mini-MBA in Digital Marketing from Rutgers Business School.
Ryan King, Director of Communications, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.
Ryan King has the unique experience of having worked in-house as a strategic communications counselor, in the media as a producer, and in a PR agency setting. As the Director of Communications, he leads the public relations, communications, content marketing, social media, and online activity for Ogletree Deakins. He has won multiple Your Honors Awards from the Legal Marketing Association for his work. The International Board of Directors of the Legal Marketing Association selected Ryan to launch and co-chair the Public Relations Shared Interest Group to advance the public relations profession for the legal industry.
Gina F. Rubel, Esq., CEO, Furia Rubel Communications, Inc.
Gina F. Rubel, Esq. is the CEO of Furia Rubel Communications, Inc. (www.FuriaRubel.com), one of the nation’s leading legal marketing, public relations, crisis communications and social media agencies. A strategic marketing expert, attorney and author, Ms. Rubel teaches audiences nationwide how to implement ethical, integrated and measurable communication strategies that help their organizations to meet their business objectives. Her agency is ranked #1 in Pennsylvania by The Legal Intelligencer and among the top three nationwide by The National Law Journal. In addition, Ms. Rubel has been named a Woman of Distinction by The Legal Intelligencer and Philadelphia Business Journal. She has been included among Pennsylvania’s Best 50 Women in Business and SmartCEO magazine’s Brava Award winners. She contributes regularly to The Legal Intelligencer and Avvo Lawyernomics blog, and occasionally writes for The Huffington Post and National Law Review. You can follow her on Twitter at @ginarubel, connect with her on LinkedIn at www.linkedin.com/in/ginafuriarubel, call her at 215-340-0480 or email her at firstname.lastname@example.org. For more information, go to www.FuriaRubel.com.
Paula LeGette Williamson, Communications Manager, McNair Law Firm
A graduate of the University of South Carolina with a degree in broadcast journalism, Paula has legal marketing experience working for both a large national firm and a small local firm where she assisted in leading public relations, multimedia content management, and the development of client materials. She has also worked as a video producer and was a photojournalist for the Columbia, SC-based NBC affiliate WIS News 10. Paula is also serving as the Legal Marketing Associations of the Southeasts’s (LMASE) 2017 Columbia Committee Chair.
For more information about the conference click here.