Stefanie Marrone, Director of Marketing at Tarter Krinsky & Drogin LLP and JDSupra blogger, wrote a recap of the recent Legal Marketing Association Southeast Regional conference in Charlotte, North Carolina for JD Supra Perspectives. In her blog, “How to Adopt a Client-Centric Mindset in Your Law Firm – 4 Client-Focused Takeaways From LMASE17,” she summarizes the 3-day conference.
She particularly enjoyed a presentation which included Furia Rubel founder and CEO, Gina Rubel, focusing on content marketing strategies for law firms:
“My favorite tip from this session came from Gina Rubel who gave the idea to interview your lawyers on various timely topics and then turn those into a podcast series and repurpose the quotes into social media posts. Poston Communications later posted on Twitter the idea to ask your lawyers to record their responses to recent client questions – these answers can make great blog post or client alert topics.”