New Vitae Wellness and Recovery is committed to helping individuals and their families select effective and hopeful behavioral health and co-occurring services. The organization blends residential living with individualized recovery treatment and counseling, providing an array of residential options.
Early in the agency’s relationship, Furia Rubel assisted the organization with renaming and rebranding from TCR Respite to New Vitae Wellness and Recovery, based on comprehensive research and analysis of the brand and key messages. Once the new brand was launched along with a new website and collateral material, Furia Rubel assisted with additional growth efforts.
Recognizing that New Vitae Wellness and Recovery was diverse in both its offerings and its locations, Furia Rubel developed sub-brands designed to convey the organization’s uniqueness while fitting under the overall New Vitae Wellness and Recovery arch.
A website, public relations campaign, and corresponding marketing collateral were created to support each of the company’s specializations. The result is a multipronged go-to-market strategy that maintains a single overall brand message.