Connecting clients to the audiences that matter most.™ 
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SERVICES

Law Firm Communications

Welcome to the world of communications for lawyers; a world that until recently contained a lot of uncharted territory. Attorneys today rely on marketing and public relations to attract and retain clients. Headed by Philadelphia attorney Gina Rubel, Furia Rubel understands the law firm culture, needs and target audiences. And equally important, we understand the implications of the Supreme Court’s 1977 decision in Bates v. State of Arizona. We know how to interpret state codes and rules of professional responsibility and are able to ethically and effectively communicate your message to acquire and retain clients.

“Legal marketing” is the overall umbrella under which many forms of communications fall. The marketing of a law firm often entails: advertising, business development, client services, marketing, and public relations.

Each form of communication must be a strategic part of your firm’s plan. Advertising and direct marketing generate leads. Business development takes those leads and turns them into clients. Public relations help to build the firm’s brand equity by delivering a key message to a target audience to elicit a particular response in order to shape public opinion, attitudes and beliefs. And client services are your deliverables and how you convey them to your clients. In short, we ensure that each campaign generates awareness about your firm, subsidiary or practice area and reinforces your mission, brand and key messages.

Development, Continuing Legal Education, Keynote and Seminar Topics

Gina Rubel has presented keynote and CLE presentations across the country and is available to assist client with their needs. Each program is customized to reach all or just some audiences including attorneys, paralegals, management and/or administrative staff. Some programs have qualified for continuing legal education (CLE) credits. Programs can also be tailored to offer as seminars to law firm clients. Programs range from one to four hours and can be presented during breakfast, lunch or another specified time in the convenience of the law firm's office. 

Some of the topics include:

• The Benefits and Challenges of Social Media Marketing
• Building Credibility: Putting Your Thoughts on Paper
• Understanding the Media Landscape
• Social Media at its Best: Using Linkedin, MySpace and Facebook to Get Results
• Putting the Four Agreements to Practice in the Workplace
• Myths and Realities of Client Acquisition and Retention
• Becoming a Thought Leader; Separating Yourself from the Pack
• Hot and Potentially Lethal Topics in Law Firm Ethics
• How to Comply When You Communicate – PA Rules of Professional Conduct
• Never Say "No Comment"
• Public Relations with a Punch: Generate Awareness & Demand for Your Legal Services
• The Best and Worst of Digital Communication: How to Use It to Get Results
• Communicating with the Constituents That Matter Most

For a list of the law firms and legal organizations Furia Rubel has worked with, click here.

For inquiries contact Gina Rubel at (215) 340-0480 or send an e-mail

To read the PR Lawyer Blog, click here.

Strategic Planning • Public Relations • Marketing/Advertising • Interactive Communications • Media Relations