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events

Laura Powers Speaks at the National Association for Legal Secretaries of Pa. Conference

Save-the-Date: On May 4, 2012 from 3 p.m. to 5 p.m., Laura Powers will speak at the National Association for Legal Secretaries of Pennsylvania Annual Educational Conference about "Brand 'You' - Presenting Yourself Effectively Via Networking and Social Media."

Program description: A strong brand promotes a unique experience, inspires loyalty, elicits a reaction and is presented consistently. A successful brand will also influence the perceptions of its target audience and make a promise about the services or items it will deliver. In today’s economic climate and web 2.0 world, it is critical for professionals to engage in routine marketing, self-promotion and networking. Developing a personal brand will support these endeavors by distinguishing you as an individual in the crowd and influencing the initial and ongoing perceptions of those you meet.

To stay competitive today, professionals must not only network in traditional ways, but also build their social media presence and capitalize on social networking opportunities online. Increasingly, people are using social media in more and more aspects of their lives. What was once just a way to connect with old friends, share photos, or share your personal thoughts on topical issues, has now become a vehicle for growing professional networks, enhancing your reputation and developing thought leadership.

After attending this two-hour program, participants will have a better understanding of:

•    How developing and maintaining a personal brand can create trust and memorability
•    How a personal brand can distinguish you from the crowd and promote your capabilities
•    How to enhance traditional networking efforts with social media
•    How to productively use social media to communicate and build a professional network

The program will provide practical tips about where individuals should focus their energy in order to achieve their professional development goals.

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