Benjamin Ross Group

Business Brokerage Group Strategic Public Relations Planning and Execution

The Benjamin Ross Group is a Delaware Valley-based business sales, mergers and acquisitions firm known for representing established, well-managed businesses. With offices in Pennsylvania and New Jersey, the group provides a full range of services to business owners and purchasers, including sales, purchases, financing, valuation and exit planning. The Benjamin Ross Group sells more than 50 businesses each year, with a success rate of more than 95 percent (compared to a national average of only 20 percent).

The Benjamin Ross Group contacted Furia Rubel, initially for assistance with specific project-based media relations, strategic communications and public relations needs. Pleased with the services rendered, the business brokerage signed Furia Rubel as its agency of record. Furia Rubel conducted an extensive communications assessment and developed a strategic public relations and marketing plan for the firm. The goals were to increase awareness, publicity and name recognition; differentiate the firm in the marketplace; increase visibility among key audiences; increase website traffic; and maximize the value of ongoing marketing, advertising and public relations.

In addition to providing strategic counsel and ongoing media relations efforts, Furia Rubel handled website re-design strategy and content management, referral program management, marketing, social media initiatives, and the editing of Michael Lefkowitz’s book, Where’s the Exit.

Significant print placements about Benjamin Ross Group, its principals, clients, business philosophies, and successful transactions appeared in the Philadelphia Business Journal, the Bucks County Courier Times, The Intelligencer, the Bucks County Herald, Main Line Life, The Times (Trenton, N.J.), The Legal Intelligencer, NJ Jewish News and the Delaware County Times, among many others. Online placements included BigNewsBiz.com, MainLineLife.com, the Chester County Chamber Online, PhillyBurbs.com, USABusinessMarket.com, and PBJ Online, to name a few.

Furia Rubel worked with HG Marketing group in the redesign and re-launch of the firm’s website. Furia Rubel also secured many key media placements for the firm and its brokers, raising its profile among target audiences. In total, Furia Rubel secured more than 35 million targeted media in just a few short months.