We hired Furia Rubel to assist with our strategic integrated communications several years ago. With their very able expertise, we have launched a new website that received rave reviews from existing clients and, equally as important, directly resulted in new business for our firm. Thereafter, we launched an electronic newsletter which allows us to communicate more regularly with our clients, and simultaneously, through their efforts, we have received a great deal of publicity for our firm and our labor, employment and workers' compensation attorneys. At each step, the folks at Furia Rubel have worked closely with the lawyers in our firm. They listen well; their intellectual and creative teams present viable marketing options from which we can make informed choices, and... they are proactive in their approach to media and strategic communications. We enjoy working with Furia Rubel and have confidence in their analysis and marketing expertise.

~Deborah Willig, Esq., Managing Partner
Willig, Williams & Davidson

Furia Rubel

public relations successes

Focus Express Mail Pharmacy

Peds for Prevention(TM)Health Initiative

Focus Express Mail Pharmacy (www.focuspharmacy.com) is one of the nation's leading Internet mail-order pharmacies specializing in diabetes drugs and medical devices. Based in Montgomery County, Pa., Focus Express Mail Pharmacy offers more than 100 years of combined pharmacy experience and 50 years of specialized service focused on people living with diabetes and other chronic illnesses.

Currently, 20.8 million children and adults in the United States suffer from diabetes, with approximately one-third of these individuals unaware that they have this potentially debilitating disease. As a result, in early 2007 Focus Express Mail Pharmacy reached out to Furia Rubel to help pioneer a diabetes health education program targeting elementary school children and their families. The overall goal of the pilot program, Peds for Prevention™, was to make a measurable difference in the health and lifestyle of program participants and their families. The Furia Rubel team launched into action generating local, regional and national publicity as the firm and the pharmacy joined forces with the Haverford Township School District to bring the interactive walking program to five Pennsylvania-based elementary schools.

Furia Rubel's media outreach efforts included contacting local and regional news outlets, pre- and post-program press releases, a Peds for Prevention™ media kit and online photographs and information, among other proven strategies. As a result, Peds for Prevention™ garnered more than 8.16 million media impressions. The program enjoyed coverage on television and radio stations such as WCAU NBC10 Philadelphia, KYW Newsradio 1060, WOGL Newsradio and WPHT 1210 AM. Publications including PRWeek, Diabetes Health, The Intelligencer, The Philadelphia Business Journal, Bucks County Courier Times, and News of Delaware County also featured Peds for Prevention™ in their pages. Overall, Peds for Prevention™ media coverage reached a total value of more than $15,000.

Furia Rubel and Focus Express Mail Pharmacy are also pleased to report that Peds for Prevention™ indeed made a difference in the lives of its participants. Participants each received a free pedometer to measure every step they took during the month of April, and students enjoyed an awards ceremony during which they walked the final 2,000 steps of the program together at the Haverford Middle School Track and Field. Post-program survey results revealed that participants began spending less time playing video games and more time walking with pedometers, riding bicycles and playing outside with friends. Participants also reported increased knowledge regarding Type 2 diabetes - particularly its treatment and prevention - and healthier eating habits.

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