Anapol Schwartz

Project Promotions and Law Firm Publicity

Anapol Schwartz is a large personal injury law firm in Pennsylvania. Furia Rubel was originally asked to handle the media and community relations surrounding the Pat Summerall "Champions of Industry" Story.

The goal was to create awareness of the firm among consumers and industry professionals by differentiating them from legal competitors and increasing community exposure via media and community relations.

The firm received a two-minute segment on CNN Headline News, was featured in an issue of Forbes Magazine, received coverage in The Legal Intelligencer, and was also honored with a Mayoral Proclamation and City Council Citation from the City of Philadelphia.

After completion of the original project in December 2002, Furia Rubel was retained term to consult with the marketing personnel of Anapol Schwartz. In October 2003, Furia Rubel handled the publicity of a $19 million confidential settlement in a construction safety case. The campaign garnered media coverage on CBS Marketwatch, Yahoo!Finance, Compliance magazine, Construction Regulatory Update, LexisNexis, Mealey’s, and Construction Executive, among others.