Stampone D'Angelo Renzi DiPiero

Two-Sides Branding and Awareness Campaign

Furia Rubel was commissioned to work with Stampone D’Angelo Renzi DiPiero in March of 2004 to handle all communications surrounding a re-branding, move, name change and practice area expansion campaign.

We currently develop and continue to execute tactics that include branding; newsletter creation, distribution and maintenance; public relations; press release writing and distribution; collateral material development; speaker placement, article writing and placement; direct marketing, business development and advertising.

During June 2004, the Stampone firm changed its name, moved to a new office building and added a named partner to its lineup. A lead story in the Philadelphia Business Journal detailed the changes at the Stampone firm that same week. The firm move has also been covered in the Legal Intelligencer, The Intelligencer/Record, South Philly Review, NorthEast Times and on Fox 29's Good Day Philadelphia. Immediately following the move, a newly branded client newsletter was issued and received extremely positive feedback. To date, no one has asked to be removed from the list and many have asked to be added.

Several key relationships have been built with referring attorneys who have referred and will refer business on an ongoing basis. The firm can attribute the acquisition of more than twenty clients as a result of the relationships. Firm employees have expressed very high satisfaction with the new branding. The managing partner has attributed a much higher level of productivity to the employee communications and professional development programming. As of December 2004, more than 200 leads were generated.